Housing affordability has emerged as the number one issue for Gen Z in the upcoming presidential election, according to a new survey by Redfin. An overwhelming 91% of adult Gen Zers consider it a crucial factor in their voting decisions.
By the Numbers:
- 91% of Gen Z adults prioritize housing affordability in their presidential choice.
- At least 80% of every generation view housing affordability as an important factor.
What They’re Saying: “Housing affordability is a cornerstone of this year’s presidential election because even though the economy is fairly strong, unemployment is low, and wages are rising, buying a home feels impossible for many Americans,” said Redfin Senior Economist Elijah de la Campa.
Why It Matters: The emphasis on housing affordability reflects the broader challenges faced by younger generations in the current economic climate. Despite positive economic indicators like low unemployment and rising wages, the dream of homeownership remains out of reach for many, especially younger Americans.
Generational Divide:
- Gen Z: Prioritizes housing affordability above all else.
- Millennials: Focused on economic strength but still concerned about housing costs.
- Gen X and Baby Boomers: While they value housing affordability, they place a higher importance on the overall economy and preserving democracy.
What’s Next: With housing affordability taking center stage for Gen Z, candidates will need to address this issue directly to capture the youth vote. Policies that make homeownership more accessible could play a pivotal role in the upcoming election.
